With the new year here, countless individuals across the world embark on a journey towards a healthier lifestyle. Consumer behaviour will center around health consciousness,…

Cyber 5 is just around the corner, and it seems like the holiday spirit is making a triumphant return. Shoppers and Marketers alike are gearing…

Whether they’re called Generation Z, Zoomers, the iGeneration, Centennials or Post-Millennials, the next generation, commonly known as Gen Z, is now reaching adulthood. The oldest,…

As prices tick upward, so do consumer concerns. In January 2023, the Consumer Price Index (CPI) had risen by 6.4 percent across all major categories…

The digital shopper journey has changed dramatically in the past few years. Before, consumers would log in to their desktop or laptop computers to make…

Both Black Friday and Cyber Monday 2022 were record-breaking days for online retail. On Black Friday, consumers spent $9.1 billion online—a 2.3% increase over 2021.…

What gets marketers’ content noticed and trusted by consumers? It isn’t just relevance – it’s immediate relevance – links to content, offers, products or services…

According to Gallup, consumers will spend an average of $932 on holiday gifts this season, up from $837 in 2021. That’s good news for retailers…

The holiday season makes up for the year’s biggest and busiest online shopping season. Consumers are excited about deals on hot-trending products; hence, many people…

The global marketing automation market is projected to be worth 25.1 billion US dollars by 2023. Artificial Intelligence (AI) technology is entering into several aspects…