In recent years, the fitness industry has faced its share of challenges and opportunities with gym closures and a massive influx of digital fitness offerings. Physical and mental health has become a priority for many consumers because of the ongoing pandemic. From weight-loss brands to nutrition-based plans, wellness clubs, and gym memberships, the consumer can choose from a plethora of options to fit their lifestyle. These trends in consumer behavior are shaping the future of fitness. Brands need to adapt and serve their customers’ needs accordingly.
Growing opportunity for online customer engagement
As a result of the Covid-19 crisis, the fitness industry has gone through many ups and downs. Perhaps one of the biggest shifts was the industry moving to online-based business models. According to RunRepeat, the online fitness industry will be worth more than $59 billion by 2027. This shift has resulted in a permanent change in how the $32 billion industry works. It has also created a valuable opportunity for brands to engage with potential customers and lure them towards various membership plans and packages suited to their needs.
Companies like SitePlug offer unique products and tailored solutions that make brands stand out in a very competitive market. Using the power of search and content, SitePlug drives sales and conversions for partner brands. Siteplug has helped leading fitness brands generate:
Lead generation using SitePlug
As subscription-based diet plans and membership models continue to drive overall growth in the fitness sector, it has become imperative for brands to offer personalized fitness plans and engage with their customers. Siteplug’s portfolio of products helps brands generate more leads and improve conversion.
Site Discover, a SitePlug product, boosts brand visibility for high-intent users by relevant content placement to influence users. It directs the user to the brand page with widgets, banners, coupons, or email inserts. Thus, encouraging the user to purchase a membership with data-backed insights and call to action buttons.
A typo can prove to be lethal for your brand. An innocent spelling error takes customers to malicious websites or 404 error pages. It may lead to a loss of high-intent customers, a lost sale opportunity, and a dip in reputation. Site Direct, by SitePlug, swiftly identifies typos and spelling errors, redirecting users to the brand page. It leads to higher conversions, enhanced visibility, and optimum allocation of marketing budgets for brands.
Site Suggest enables brands to convert a complex user journey to a single-click one. When a user types a keyword in the search box, this SitePlug product identifies the user’s inputs and proactively recommends your brand, thus, encouraging customers to sign up and become a member.
Grow your brand with SitePlug
To stay relevant and generate high-intent leads, the key for brands is to engage with their customers and provide refreshing deals, value-for-money nutrition plans, consultation, and more. Fitness brands can make the most of SitePlug’s tools to achieve their desired goals. In 2021, SitePlug delivered a 222% Y-o-Y increase in lead generation for a leading weight loss brand. Thus, brands can benefit from their partnership with SitePlug and accelerate their lead generation and drive conversions.
[1] https://www.glofox.com/blog/10-fitness-industry-trends-that-could-define-2020/
[2] https://runrepeat.com/online-fitness-statistics
